ATLANTA–As Atlanta prepares to host the 2026 FIFA World Cup, the city’s businesses are gearing up for what could be one of the largest economic boosts in its history.  

Local projections estimate that the tournament could generate over $1 billion in economic impact for Atlanta, driven by tourism spending on hotels, restaurants, retail, and entertainment. According to Invest Atlanta, the event is expected to increase demand in key commercial districts such as Downtown and the BeltLine corridor.  

To help small businesses prepare, local agencies have introduced grant and support programs for storefront upgrades and operational expansion ahead of the influx of international visitors.  

For bars like Meehan’s Public House, preparations are already underway.  

“We’re gearing up for nonstop crowds,” bartender Maelee Hagan said. “Soccer fans bring insane energy that lasts all day, not just during the game. It’s a huge opportunity for places like ours.” 

Hagan added that the scale of the event feels unlike anything the city has seen recently.  

“You can already tell this is going to change how busy we are,” she said. “It’s not just another Georgia sports weekend, it’s international.”

Business owners across the city are expecting long match days and extended operating hours, especially in places near official fan zones and viewing areas.  

For local soccer fan Lamberto Lopez, the impact goes beyond economics—it reflects how much the sport has grown in the city.  

“I’m actually excited to see the biggest sport in the world come to America—not just Atlanta but the other cities too,” Lopez said. “It also shows how much soccer has grown in the States. The World Cup is special because it brings the biggest national teams here.”  

Lopez hopes the tournament will also expand interest in soccer among new audiences.  

“I hope people that are not into soccer get a chance to experience the World Cup atmosphere,” he said. “I hope it brings more fans to the sport in general because Atlanta fans always come to show out and support Atlanta United. Now to put it on an international scale like the World Cup is a once in a lifetime chance to experience a World Cup.” 

He added that the city is likely to see strong cultural energy tied to international fan attendance.  

“The biggest team coming to Atlanta is Spain so expect a heavy Hispanic supporter turnout. I can’t wait to be a part of it,” Lopez said. “Whether you’re in the stadium or out in Centennial Park it should be fun.”  

As Atlanta businesses prepare for record-breaking crowds, many see the World Cup as not only a short-term tourism surge, but as a long-term investment in the city’s global reputation.